Privacy policy

Effective To be confirmed

Jackdaw Ads helps publishers find advertisers, pitch them and run their campaigns. This page says what we collect, what we do with it, who helps us and how to delete it.

What we collect

  • Your account: your name, your email address and your password, which we keep only as a scrambled hash.
  • Your publication: the website you give us and the public pages we read on it, your offers and prices, and the business details you add for orders.
  • Numbers you connect: visits and searches from Google Analytics and Search Console, and subscriber numbers from Beehiiv, when you connect them.
  • Your channels, when you connect them: audience figures from YouTube, Instagram and Kit. The details are below.
  • Your mailbox, when you connect one: replies to emails Jackdaw Ads sent, and the emails you send through Jackdaw Ads. The rules are below.
  • Advertisers: public information about companies and their business contacts, from their own websites and from Hunter.
  • Your readers: survey answers with a one-way code, never a reader's email, name or network address. Tracking links count clicks without cookies; we keep a scrambled form of each click's network address for 90 days to filter out automated clicks, then delete it.
  • Orders: the name and title of whoever signs an order, and the network address the signature came from.

Google user data

When you connect a Google account, we ask Google only for what each feature needs:

  • Gmail, to read and to send. Of each new email we read only who sent it and which conversation it belongs to, to spot replies to emails Jackdaw Ads sent; we open only those replies, and we send only the emails you approve. We never change, move or delete anything in your mailbox.
  • Google Analytics and Search Console, read only, for the audience numbers you choose to show in your media kit and pitches, which the advertisers you pitch will see. They go to an advertiser only when you publish your media kit or send a pitch.

Jackdaw Ads's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

  • We use Google user data only to provide the features you see in Jackdaw Ads.
  • We never use Google user data to serve or target ads, including retargeting, personalised or interest-based advertising.
  • We don't sell Google user data.
  • We don't use Google user data to train general AI models, ours or anyone else's. What Jackdaw Ads learns from your replies (which advertisers answer, how you edit drafts) shapes your publication's suggestions only.
  • Gmail content is sent to Anthropic only to read a reply to an email Jackdaw Ads sent and to draft your answer, for your publication alone.
  • Nobody at Jackdaw Ads reads your Google data unless you ask us to for a specific item, it's needed for security, the law requires it, or it has been aggregated and anonymised for our internal operations.

Data from YouTube, Instagram and Kit

If you're a creator, you can connect a YouTube channel, an Instagram account or a Kit newsletter. From each one we read:

  • its name;
  • its subscriber or follower counts;
  • for YouTube and Instagram, how your audience breaks down by age, gender and country.

We use these figures to show you your audience. If you switch on offers, businesses on Jackdaw Ads see your audience in broad bands (for example "about 60% UK, mostly 25–44"), never the figures themselves. We never post anything, and we don't read your videos, posts, messages or subscribers' details.

We read the figures again every week. When you remove a channel in Jackdaw Ads, we delete our key to it and its figures at once. If you take back our access to YouTube instead, we delete its figures the next time we try to read them, and YouTube figures we haven't been able to read again for 30 days are deleted too.

Jackdaw Ads uses YouTube API Services. By connecting YouTube, you agree to YouTube's Terms of Service, and Google's Privacy Policy covers what Google holds. You can take back our access to YouTube at any time at https://myaccount.google.com/permissions.

Your mailbox

What Jackdaw Ads can see

  • We read only who sent each new email and which conversation it belongs to, to spot replies to emails Jackdaw Ads sent.
  • We open and save only those replies.
  • What we keep: these threads, their text and formatting, and attachment names.
  • Everyone on your team can see these threads.

Nothing is sent until you press Send.

How we use it

We use your data to run Jackdaw Ads for you: to suggest advertisers, write and send the pitches you approve, follow your deals and report on your campaigns. Your data stays yours, and we don't sell it.

Jackdaw Ads may combine anonymised campaign totals across publishers to produce benchmarks. Benchmarks never identify a publisher, an advertiser or a campaign, never use anything from a mailbox, and only appear when at least five publishers contribute.

Who helps us

These services process data for us, only to provide what they do for Jackdaw Ads:

  • Railway runs our servers.
  • Neon hosts our database.
  • Anthropic provides the AI that reads your site, writes pitches and drafts your answers to replies. Anthropic's commercial terms don't let it train its models on what we send.

Google, Beehiiv, YouTube, Instagram and Kit are services you connect yourself; their own policies cover what they hold.

How long we keep it, and deleting it

  • "Remove from Jackdaw Ads" on a thread deletes what we stored for it, at once.
  • Disconnecting your mailbox stops reading at once and deletes our key to it. Tick "Also delete the emails Jackdaw Ads stored" to delete the stored emails too. You can also remove Jackdaw Ads from your Google Account at https://myaccount.google.com/permissions.
  • Disconnecting Google Analytics, Search Console or Beehiiv deletes our key and the numbers it brought in.
  • Scrambled click addresses are deleted after 90 days.
  • Everything else stays while your account is open. To delete your account and everything in it, reply to any email from us and we'll delete it within 30 days.

Deleting your data

  • Instagram: open Settings → Apps and websites, find Jackdaw Ads and choose Remove. This stops our access. The figures we already read from your Instagram account stay on its channel card in Jackdaw Ads until you remove the channel there.
  • When you remove a channel in Jackdaw Ads, we delete our key to it and its figures at once.
  • To have your whole account deleted, see the last point under "How long we keep it, and deleting it" above.

Keeping it safe

Everything travels encrypted (HTTPS). The keys to your mailbox and connected accounts are encrypted in our database, and only your team can see your publication's data.

Contact

Questions about your data: reply to any email from us. If this policy changes, we'll update the date at the top and tell you in Jackdaw Ads before the change applies to data we already hold.

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